Our Mission

To remain a premier resource for remarkable marketing communications, inspired creative and organized execution that shapes our region’s future, brings success to our clients and to the communities in which we live, work and play.

Our Values

  • Connecting people, products, and services on a human level
  • Creating and maintaining relationships
  • Meaningful creative with measurable results
  • Fostering growth within the community
  • Honesty, loyalty, integrity

Talk to Us

Do you have a marketing challenge or want to brainstorm ideas to grow your business more effectively? Talk to us! We love talking to local businesses about marketing. Your first consultation is free of charge – in person, over the phone, or via a virtual meeting!

We Listen

We understand that each client is unique and each campaign has its own sets of goals and challenges. We also know that our clients have expertise in their industry that is invaluable to us. We make sure to build and promote a successful business relationship where our clients feel that their needs and goals are being met at all times.


Howell, Liberatore & Associates, Inc. [HLA] is a wholly owned subsidiary of F. M. Howell & Company of Elmira, N.Y. Founded in 1942, HLA is a full service marketing communications agency with a plethora of experience and history with local organizations and businesses.

F. M. Howell & Company was founded in 1883. Originally, Howell manufactured wooden cigar boxes and later became a high quality printer of cigar box labels, cigar bands, and menus for hotel restaurants, steamship lines, and railroads.

Howell's expertise as a high quality printer and adherence to stringent Standard Operating Procedures has been a cornerstone of success. For decades, Howell has serviced the pharmaceutical industry and related healthcare industries.

Today F. M. Howell & Company operate as a fourth generation, family-owned business, and is nationally certified as a Women's Business Enterprise by the Women's Business Enterprise National Council (WBENC).


We believe in community involvement. All of us have been touched by random and simple acts of kindness in our lives, and we believe in ‘paying it forward.’ HLA is committed to enhancing the community in which we live, work and play.


The HLA team currently participates in initiatives with the following local organizations:

We are proud members of the following local chambers: