"My Bank" Ad Campaign"

Objective 

Elmira Savings Bank was in need of a marketing campaign for their expansion into the Ithaca, NY market.

Approach 

HLA worked closely with the client to identify key business accounts to develop the ‘My Bank’ campaign. The integrated campaign highlighted local business owners and their success in using Elmira Savings Bank.

Results 

Cohesive messaging throughout the market and increased brand awareness for current and future growth.