In today’s economy, it is all about getting the most out of your money. And it should not be any different when it comes to building your brand. There are such a wide variety of resources that you have at your disposal so you do not need to spend more money than absolutely necessary. If you are able to build your brand for less, why spend your money and time on things when you do not have to?
One way to build your brand without spending any money is to have amazing customer service. Everything does not always go perfectly, so instead of getting aggravated, go over the top. Your customers are not going to tell their friends about the time that everything went smoothly, because frankly that is expected. Instead, they will tell their friends about the time that something went wrong but your company went above and beyond to fix the problem to ensure that they, as the customer, were satisfied.
You want to get your name out there and be unforgettable, and you do not have to spend a lot of money to do so. Do not stick to a boring and bland advertisement to market your company. Go for something quirkier and entertaining that will get people to view it countless times. YouTube is a surefire way to make an impact on your customers but with a low budget. You could spend very little for a 90 second commercial that generates millions of dollars and viewers. People spend so much time on the internet these days, it would be almost impossible for them to ignore a commercial for your company if it was creative enough to generate millions of viewers.
You do not have to rely solely on your company to build your brand. Find another brand similar to yours and collaborate with them. Partnering up with a bigger brand that already has an established audience will increase your own audience greatly and give your brand more notoriety. And if you are lucky, you might even get the bigger brand to cover expenses. Just like how two heads are better than one, so are two brands.
I’m sure you can all remember how back in high school the “popular” kids were exclusive, which is what made most kids want to be a part of their group. The same can work for your brand. Pinterest got 10 million uses faster than any other site, and much of that can be credited to their members-only services. Pinterest’s exclusivity contributed greatly to the popularity and quick recognition of their brand. People love being the first to know about a new brand, especially if it is exclusive. Playing hard to get can work wonders when building your brand.
You do not need to plan out a large budget in order to build your brand into something bigger. Sometimes it is the small and simple things that can take your brand to the top. Do not focus so much on spending a lot of money to get your company noticed. Instead, focus on the little things that barely cost any money at all. It is the little things in life that matter, and the same goes for building your brand.