Develop branding for a new larger business entity that was set to supersede the former Ceramics Corridor incubator/new business agency.
Develop a new name and brand that fit the strategy and expansion of the business. Using the newly developed brand and identity, HLA developed marketing collateral and a new website to go along with the branding. The IncubatorWorks brand was introduced to the public, along with their expansion plans, during a public relations rollout event coordinated and executed by HLA.
The event received regional and national press coverage, and set the stage for a smooth transition to the new brand.